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Founder/CEO
Amanda Bauer-Frisch, a resilient serial entrepreneur and CEO of Enduring Legacy Company, embarked on her journey after poignant personal experiences shaped her vision. Transitioning from a career in human resources to full-time parenting in 2020, Amanda channeled her spare time into crafting literacy tools inspired by her late husband’s teachings.
Her first business, Small Legacies, is a children’s gift brand that focuses on thoughtful, practical items enhancing a child’s development and fostering peace within parents’ homes. Owning several other small businesses, all under the umbrella of Enduring Legacy Company, Amanda is a visionary entrepreneur dedicated to leaving a lasting impact through heartfelt, purpose-driven ventures that resonate with families worldwide.